I love social media. I think there’s a lot to be said about the phenomenon. I’m pretty active in all platforms; I log into Facebook multiple times a day, I’m always scanning my Twitter feed, and I try to blog when something comes to mind. Up until recently, I’ve really only used social media as a tool to market myself on a minor scale by posting or tweeting links to new YouTube videos or blog posts.
Things are a little different now. I’m not asking what I can do for social media, but what can social media do for me?
I’m looking to eliminate “aspiring” from my online bio and start production as writer/director/everything on my first feature film, entitled Die, Hipster! Die! There’s a staggering amount of talented Philadelphia-area actors and actresses who love the script and are enthusiastic about helping make it happen. So now we’re in the pre-production stages and trying to get a plan of attack to crowd fund and raise our budget.
Immediately, I made a new Twitter account and Facebook page for the film. The success is slight but growing every day. But I’d like some advice from the internet community and especially bloggers who have to be masters of their own social media empire. Give me some tips!
My universal rule for these platforms is to give people something they want. I don’t want to post countless links to campaigning pages. I don’t want to be that kid in kindergarten making friends by begging people to hang out with him. I want people to like my project.
I’ve been tweeting stereotype jokes (since it’s a slasher/comedy film about idiot hipsters) and people have been responding. I’m not getting such an overwhelming response that Twitter deemed us as needing a verifiable check symbol but we’re doing alright.
I want to know what else I can do. What have you tried? What works and doesn’t work? I think comedy is always a great approach because people love to laugh. That’s my advice. That might not work for certain businesses like maybe a bank who has to be respectable and trustworthy enough to hold our money. But it’s great for a wide range of companies. Taco Bell and McDonald’s both use Twitter humorously.
What are any tips or advice you can provide for using social media (Facebook, Twitter, YouTube, Instagram, WordPress, Tumblr, etc.) in order to gain a following for a business?